What do you get when you cross workout videos with a video game console? You get Yourself!Fitness, a new game that is being developed for Microsoft’s Xbox this fall, and for Sony’s Playstation 2 console for late this year.

I think this is a brilliant idea – and I expect that this will prove to be the beginning of a new market space. What better way to exploit the processing power of a modern game console then by using it to improve on what is already a very solid industry, that of exercise videos. Imagine celebrity versions, as workout videos already have – that’s the obvious next step. But the interesting thing is trying to imagine where this market might go!