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Eric Schmidt on Steve Jobs – BusinessWeek
When I wrote for Download Squad, I received on average 10-20 poorly researched PR pitches a day, along with a few well researched ones. The signal to noise ratio was awful, and it turned me completely off of the public relations industry, even though my rational side knows that there are professionals out there doing a stand-up job of it. The problem is that it’s not just a few bad apples ruining the lot, but rather the PR industry – at least as far as my experience has been with it – is basically bereft of integrity. The vast majority of the PR “professionals” that have tried to contact me as a result of my having written for a moderately successful blog were little more than spammers, and in many cases indistinguishable from spammers. There are a few who certainly don’t fall into this category, and you know who you are. But, unfortunately, your industry is dragging you down. I don’t know what the answer is, but I do know that I want as little to do with the PR industry as possible as a result of my experience with it, which ultimately amounted to manual spam management. I feel for The Bloggess here; she’s trying to deal with her PR onslaught in an entertaining way. That’s more admirable than my approach was.
Unsettling but awesome.