Thomas Hawk posted a photo to Flickr that he took of a man driving around with a Starbucks ™ coffee cup affixed to the roof of his car. That’s right, not forgotten on the roof, put there, on purpose. The point is to get people to notice it, and when they try to tell him the error of his ways, he simply says “Happy Holidays from Starbucks”.

Starbucks Covert Marketing

Now, I suppose this is a clever marketing tactic. But I can’t help feeling that it borders on being dangerously distracting. Maybe I’m getting curmudgeonly in my old age (is that even a word?!), but the idea that someone is driving around doing something that will no doubt attract more attention than it deserves where people are supposed to be driving makes me a bit nervous. On the other hand, I love that billboard on my way to work where the woman is showing all that cleavage… oh, never mind.

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