Jason Clarke

Most people reading this will know that I’m a huge Vancouver Canucks fan.

This is the second year that the Canucks will have had an official team blog, and they seem to be taking it more seriously this year, with more frequent contributions from varied sources, including some “super fans”. Unfortunately, they just recently went from full RSS feeds to partial feeds.

Unsubscribed.

[Update] I just showed this post to my wife, and I think I should probably clarify my point.

The Canucks are doing a blog for the purpose of engaging their fans. They want us to think about the Canucks as much as possible. The only reason to turn off full-text RSS feeds is to force readers to come to their site and read the content there, rather than being able to read it in the news aggregator of their choice.

Since I read most of my feeds offline regularly, a feed that is not full-text offers me very little value, and basically just annoys me when I realize I’m actively being excluded from that content.

So, as a blogger (who gets paid for it) who’s words get given away in full-text feeds every day, I have a hard time stomaching the awful decision someone in the Canucks PR department has made. So I’ve unsubscribed.

I’m their prime demographic.

Their loss.

[tags] Canucks, Vancouver Canucks, VancouverCanucks, Canucks blog [/tags]