This presentation is being done by the creator of X:Posted (pronounced cross posted). The idea here is that rather than trying to earn money from your blog using advertising, you can use their system as a broker to sell your individual posts. Their concept is that overburdened corporate bloggers, non-profits, and potentially even mainstream media will want to buy the right to republish individual posts.

Question from Chris Pirillo: “What about search engines that could consider this content repetition as spam?”

A: “That’s a really good question, and we need to work closely with search engines to make sure that this does not happen. That’s a great question, and we’ll have to pay more attention to it.”