Get ClearContext - For Free!
Now this is brilliant. ClearContext, The Outlook Add-In that I’ve written about previously (here, here and here) has a new program. If you write about ClearContext in a public forum of some kind (i.e. a blog), you are eligible for a free license. To learn more about it, view the announcement here.
This is a great plan. As they state in the announcement, getting the word out is the biggest problem for a new product. Marketing is expensive, and these days word of mouth carries far more weight than advertising does. But there’s another component as well; to give away software licenses means to still offer support services to these “customers”, even though they didn’t have to pay for the product. This could be very expensive, unless the product you’re selling is rock-solid. It takes some serious guts to start giving away a product like this - especially an Outlook add-in - for free. Kudos to the ClearContext team. It really excites me that I can recommend an email overload solution, and know that if people are truly interested, there is a way they can get a license without having to pay. Very cool.
